Footwear is
important because it is customized according to the needs of the customer, and
it is a need of the times to give priority to the customer. Such behavior can
only highlight the good reputation of a company. It is evaluated from many
studies that repurchase behavior is a sign of loyalty. Customization not only
relates to the best fitting pair of shoes, there are many more factors that are
also important. The study of footwear fashion has been an area under discussion
to an extensive level of research, with most of the fashion-related studies
having been conducted in developed countries. In developing countries like
Pakistan this area has been neglected. The attitudes, beliefs, and perceptions
of fashion consumers in developed countries are significantly different from
developing countries
Clive
shoes- one of the best and leading shoes brand in Pakistan giving tough
competition to their competitors by providing best quality products in
affordable rates. Clive targeting the mass and niche market effectively. From
last couple of years Clive expanded their outlets all over Pakistan &
captured the market share efficiently. Their success
factor is its niche as
being among one to serve ladies with
particular fashionable shoes. In so many years CLIVE has been successful
in maintaining its brand value and now this is the perfect time to capture the
whole market as they have introduced quality handbags and leather shoes.
Clive uses
print media, outdoor media and electronic media to advertise in different areas
for creating brand awareness. The awareness increased through repetitive
exposure of its brand name in different places like roadside advertisements,
newspapers and magazines. Its awareness level is measured in terms of Brand
recognition, Brand recall, Market share and Feedback of the customer. CLIVE
Brand recognition that is covered with mostly showing glamorous women and style
in different ads in TV and print media. Clive pitch their
products into the minds of their customers in that way they can easily recall
the brand when it comes to buying shoes online or through outlets. Clive is a
brand that caters to local needs but also finds a place for itself on the
international platform. For better customer relationship, they have a
separate department who handles all the queries and resolve the problems of
their customers in timely manner. They
are effectively using the ATL and BTL promotions. Before the start of every
campaign they launch their media where their outlets are located Right now. Clive is one of the best
shoes in Pakistan right now because of providing quality products and
also according to the demands of their loyal customers
Clive recently launched their winter sale campaign of UPTO 70% OFF on entire
stock. They launched a unique campaign with a tagline ‘Big shoetastic sale Baqi
Sab Fail’. You can buy your favorite shoes and handbags from this amazing
sale offer.
Rush now to
your nearest outlet or shop online at www.cliveshoes.com



Comments
Post a Comment